How can relaunch of FTX exchange with its bad reputation go

Our experts talked about the likely scenarios for resuming the business of bankrupt exchange FTX and prospects for its native token. Review by Crypto-Upvotes experts

The bankrupt crypto exchange FTX may reopen. The platform’s new CEO, John Ray, told The Wall Street Journal that he considers that a possibility.

When FTX collapsed in November 2022, triggering the collapse of the crypto market and a series of new problems for major industry players. John Ray then took over the company and began the bankruptcy process, while examining its surviving assets. He says a task force under his leadership is now looking into the possibility of restarting FTX.

When restarting business exchange affected customers can expect to return funds in a larger amount than in the case of the liquidation of its assets or the sale of the platform. This week, FTX lawyers disclosed $3.5 billion in surviving liquid assets of the exchange.

Confidence in this exchange is lost, but how to get it back?

Our experts doubt in reality of FTX relaunch, because its reputation is the worst. But the cryptocurrency market has seen more than that, they say, remembering the relaunch of exchange BTC-e under new brand WEX in 2017. According to our expert, FTX will need new investors to revive its business. Who will help avoid bankruptcy and invest in a marketing campaign to attract users.

A system of incentives for those who have a lot of money on FTX, will also be needed. FTX could issue new tokens corresponding to deposit debt. Which will be gradually redeemed as the exchange has funds.

A similar experience took place on the Bitfinex exchange with its BFX debt tokens. Which were accrued to affected users after a major hacking attack in 2016. Such a move helped Bitfinex fully pay off its debts to customers a year after the incident.

FTX may take a year to two years to recover until all liabilities are paid. FTX relaunch can only happen for the U.S. market, and only with full compliance with local regulators, says our expert.

As Bitfinex experience shows, user trust and trading volumes can be restored, but only partially. Bitfinex was once the largest crypto exchange. But after hacking and the emergence of a major competitor in the form of Binance, this platform has long been not even in the top 3 in global leaders. FTX may indeed be back in the game, but it is unlikely to regain its former credibility. New team of exchange will first of all have to pay debts to users. And prove that it does not use the same scam methods as the old team.