Net book value of digital assets of Playboy as of December dropped to $ 327 thousand. A year earlier the figure was equal to $ 6.8 million

PLBY Group, parent company of Playboy magazine, said it suffered a $4.9 million asset impairment loss in Ethereum (ETH) in 2022, according to its annual report. The company was accepting the leading altcoin as payment for its 2021 Rabbitars collection NFTs.

In 2021, the company received $7.8 million from the sale of NFTs. At the end of that year, however, it recorded a $1 million loss on their impairment. At the end of 2022, the value of the digital assets on the Playboy balance sheet was $327,000.

Digital assets as of December 31, 2022 and 2021 consisted of Ethereum cryptocurrency from the sale of NFT. As of December 31, 2022 and 2021, the carrying value of our digital assets was $0.3 million and $6.8 million, respectively. The digital asset impairment charges for the years ended December 31, 2022 and 2021 were $4.9 million and $1 million, respectively.

Playboy explained that it accounts for its digital assets as “indefinite-lived intangible assets.” These are subject to impairment if their fair value falls below their carrying value at any time. Impairment losses that the company incurs on digital assets cannot be recovered. Even if the fair value of the assets increases after impairment losses are accepted.

The market price of a single Ethereum ranged from $964 to $3,813 during 2022. But book value of each Ethereum that Playboy owned at the end of a reporting period. It reflects the lowest price per Ethereum on the exchange at any time since it was received.

Our experts note that negative fluctuations in the market price of Ethereum could have a significant impact on Playboy’s profits and book value. While an increase in prices will only have a positive impact on company profits. If the tokens on the balance sheet are sold at a profit.

You will only be able to buy NFTs through your Amazon account with a bank card. Crypto-Upvotes expert review

The Amazon NFT Marketplace will launch on April 24, according to TheBigWhale. At first, a service called Amazon Digital Marketplace will be open only to U.S. users. But in future, customers from other countries, including Europe, will have access to it.

At launch, the site will feature 15 NFT collections. It will only be possible to buy NFTs through an Amazon account with a bank card. This method of payment was chosen to make it convenient for customers to use the service in the traditional way. At the same time not tying cryptocurrencies like Metamask to it.

To host a marketplace, Amazon chose a private blockchain platform that is not compatible with Ethereum. Therefore, developers who want their NFTs to be available on the new platform will have to use blockchain bridges (tools to transfer tokens between different networks).

Our experts note that Amazon is preparing to launch its own NFT-platform, it was reported in early January. At the time, it was known that US online retailer was considering launching blockchain games. Participants in such games will be able to receive digital tokens, and it plans to hold at least one NFT airdrop.

NFTs will allow their owners access to subscriptions GQ and opportunities to participate in fashion publication events. Crypto-Upvotes expert review

GQ men’s fashion magazine has announced its first NFT collection. The name of this collection is GQ3 Issue 001: Change Is Good.

The collection will consist of 1,661 NFTs. Artists Chuck Anderson, REO, Kelsey Niziolek and Serwa Attafua worked on the collection for four months. The price of each item in the collection is set at ETH 0.1957 (about $330). The price is set to honor the 1957 founding year of the magazine. The collection is scheduled to launch on March 8.

Buying NFT will give you access to a subscription to the magazine, a gift box from GQ, exclusive merchandise and participation in various magazine events and parties. Additionally, NFT owners will also get access to a special Discord channel and priority access to future issues of NFT.

Also our experts note that in mid-January another popular magazine, National Geographic. Launched sales of its first NFT collection called GM: Daybreak Around the World. The publication released the number of NFTs equal to the year the magazine was founded – 1888.

Trading volume on NFT marketplaces is approaching its peak. And news surrounding the largest collections keeps investors hype going

The NFT market is recovering from the disappointing end of 2022. According to a new report from the DappRadar platform, there was a sharp increase in both prices and the number of NFT units sold on marketplaces at the beginning of the year.

There were 9.2 million transactions in January, a 37% increase over December. This was the highest marketplace volume in six months. Trading volume in dollars also rose, reaching $946 million, up 38% from December. And it’s the highest since the market peaked at $1 billion last June.

Importantly, DappRadar excludes data from transactions falling under any suspicion of manipulation in its calculations. The most popular method is so-called “wash trading”. When owner from his own wallets makes fake sales of NFT, artificially inflating its price or imitating the appearance of excitement for a little-known project.

Most popular NFT collections

The Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC) collections remain the ” Blue Chip” of NFT market. And the Yuga Labs behind them retains its status as one of the most recognizable brands in the industry. In January, a new collection of NFT company products called Sewer Pass. Which serve as keys to the blockchain game Dookey Dash, accounted for 34.3% of all transactions in January’s marketplace. The passes were issued to owners of images from the BAYC and MAYC collections. And their daily turnover on the secondary market after the launch exceeded $27 million.

Other famous collections also had high-profile infomercials in January. Doodles creators acquired Emmy-nominated animation studio Golden Wolf. And PROOF, the company behind Moonbirds collection, contracted with Hollywood’s United Talent Agency to promote the brand outside of the Web 3.0 sphere in traditional advertising and TV shows. The average image price from Doodles was up 1.82% in January and Moonbirds was up 3.43%, according to NFT Price Floor.

Overall, collections in the top 10 by market capitalization survived the market downturn best. They also had the top 10 sales in January, according to a DappRadar report. They were also the first to recover from last year’s market decline. For example, the Bitwise Blue-Chip NFT Collections Index showed a 28.6% increase in prices from December. However, it is still nearly 65% lower than in January 2021.

Main NFT marketplaces

Marketplace sites oriented toward collectors are gradually wresting market share from those whose focus is primarily on traders and speculators. Blur, which seeks to minimize commissions for art creators. They accounted for 20% of the market for the third month in a row. In terms of turnover, the site is second only to OpenSea, with X2Y2 and Magic Eden in third and fourth place, respectively.

PFP-collections (NFT-collections with profile images) remain the most successful in terms of sales on the platforms. This is due to their high liquidity and hype in social networks. OpenSea remains the largest site in terms of trading volume, ($495 million in January). Platform received about $12.3 million of income from commissions from the trades and placement of NFT by their creators.

Our experts note that despite encouraging crypto market results. NFT platform Coinbase, the second-largest cryptocurrency exchange, announced that it is suspending new collections listings. However, company representatives stressed that this does not mean the closure of its platform.

Coinbase’s NFT platform was not one of the top six trading platforms. And its trading volume, according to Dune Analytics, is only $7.3 million for its entire existence, roughly equivalent to 7% of OpenSea’s January results.

Market trends

In January, sales increased at all significant blockchains. For example, NFT sales on the Ethereum blockchain jumped from nearly $558 million in December to more than $772 million in January. And on Solana – respectively, from $69.5 million to $86 million. The largest NFT collection on Solana blockchain, called “DeGods,” showed a 113% increase in trading volumes in January. This was despite the fact that at the end of December its authors announced plans to migrate to Polygon.

NFT sales on Polygon were up 157% from December, reaching 4.5 million units. This was greatly aided by the launch of Donald Trump’s NFT collection, which has seen sales of $12.1 million since its launch.
As well as popularity of NFT passes to the “Mocaverse” meta universes from Animoca Labs and The Sandbox. Polygon token (MATIC) also had a successful start to 2023, rising 72% to $1.23 since Jan. 1.

Lending platforms that allow you to borrow crypto assets against NFT are also showing growth. NFTfi hit record highs in January with $300 million in turnover, 4,399 loans and 907 active borrowers and lenders. According to Dune Analytics, NFTfi and BendDAO together account for about 70% of the NFT lending market.

Despite the skeptical sentiment of the past six months. NFT market is starting to come to life, although its trading volumes as a whole have clearly correlated with the rise of Bitcoin and other cryptocurrencies.

The government-supported platform will conduct secondary trade in NFT and digital asset copyrights. Crypto-Upvotes expert review

China will launch its first regulated NFT trading platform on January 1, 2023. This was reported by Sina News. ” China Digital Asset Trading Platform ” will be a secondary marketplace for NFT. It is jointly created by state-owned China Technology Exchange and Art Exhibitions China. And a private company, Huban Digital Copyrights Ltd.

The new trading platform will focus on a national strategy to digitize culture. It will use blockchain and NFTs as the basis for technical support for the innovative development of the cultural industry and the preservation of cultural heritage.

NFT in China are called digital collectibles. In addition to these, the platform will also trade copyrights related to digital assets. Specific types of items that will be featured on the platform have not yet been determined.

Our experts note that according to Chinese laws, NFT cannot be purchased for cryptocurrency. At the end of September 2021, the People’s Bank of China banned cryptocurrency transactions. The use of digital assets for payments equates to illegal financial activity. NFTs are sold in China on closed regulated platforms.

Crypto-Upvotes experts conducted their analysis and told about prospects of NFT segment

Throughout 2022, application solutions with NFT have been actively developed in a variety of projects. The audience of the technology continues to grow at a tremendous rate due to the introduction of the technology by social media. This year, some tools related to NFT were implemented by Twitter (audience of about 400 million users), Reddit (audience of about 430 million users), Onlyfans (audience of about 175 million users).Meta (Facebook and Instagram) and Youtube also announced their plans to implement NFT.

Based on these data, we can consider a long-term investment portfolio, taking into account the prospects for the development of NFT

We would suggest dividing the investment portfolio into two parts. The first would be a liquid backbone, the tokens of projects that provide infrastructure for NFT. Polygon blockchain turned out to be the most popular for application solutions. Therefore, as the audience grows, the entire ecosystem could get developed, so the demand for native blockchain tokens would grow accordingly.

Other top blockchains – Ethereum and Binance Smart Chain – may also get a comparable effect from the development of NFT.

Another interesting application of NFT is the Fragment platform from Telegram. It is likely that in the future the supply will expand and the demand for TON will increase.

We suggest forming the second part of the portfolio from specific tokens of various promising NFT tokens. In a growing market, which by all projections should occur in the second half of 2023 and all of 2024. Therefore, collections with high social capital could go up in price several times over.

When to buy ?

Today, terrific conditions for opening long-term positions for at least 1-2 years, better from 3 years or more. The ongoing scandals around centralized exchanges are constantly weighing on the value of the Binance exchange’s native token. And rumors around the potential centralization of Ethereum due to the move to PoS, with validators predominantly in the same jurisdiction, are also negatively affecting the price of ETH in the medium term.

The market as a whole continues to be in a global bearish trend, which opens up the possibility of buying any tokens at undervalued prices.

What is the right investment portfolio structure ?

• Polygon (MATIC) — 20%
• Toncoin (TON) — 20%
• Ethereum (ETH) — 10%
• Binance coin (BNB) — 5%

Another 5% can be allocated under ApeCoin (APE) acting as a native token in the company’s developed meta-universe. The company that owns the world’s most popular NFT-collections Bored Ape Yacht Club, CryptoPunks and Meebits.

The remaining 40% can be distributed among different NFT-collections.

For example, find interesting offers among applied projects from social media, like collections from Reddit or Twitter.

Risks

The first part of the investment portfolio is quite conservative by the standards of the crypto market. It lists well-established, reliable projects that have many growth and development factors other than the NFT segment. Therefore, the risks in 3/5 of the portfolio do not exceed the overall risks of the market.

However, the rest are extremely risky investments. You have to consider that NFTs have several orders of magnitude less liquidity. And predicting the value of NFTs in the future does not differ in its essence from flipping a coin for luck. But, with all that, the investment can pay off many times over, given a lucky set of circumstances. For example, one appreciated token can potentially outweigh the value of all the others that will fall. But there is absolutely no guarantee that this will happen to you, to your chosen collection, with tokens owned by you.

That’s why it’s worth investing only as much as you’re willing to lose at least half of that amount.

Disclaimer

Crypto-Upvotes experts do not give investment advice, this material is published for introductory purposes only. Cryptocurrency is a volatile asset that can lead to financial losses.

Hugo Boss will release 1,000 animated tokens from the series “Take Your Emotions” will be presented in early November

Fashion house Hugo Boss announced a partnership with Imaginary Ones, a Web3 company. With this partnership, the first NFT-collection in the brand’s history will be released. Presentation is planned for early November.

A collection called Embrace Your Emotion or EYE will consist of 1,001 animated 3D objects. With this project, Hugo Boss encourages users to embrace their emotions with courage. And regardless of whether they are bad or good, says this project description.

Also Hugo Boss will release special 5 NFTs will be animated characters. These characters will represent joy, sadness, fear, anger and love. Another character will combine all qualities of these five characters. And he will be auctioned for charity on the occasion of World Mental Health Day (October 10).

Of the remaining 1,000 tokens, 500 will be available to buyers of exclusive merchandise t-shirts. Another 500 will be available to NFT holders from other Imaginary Ones projects and contest participants. Our experts have noticed that these contests will be held on Web-3-company social networks starting Oct. 4.

Christies platform will conduct full auctions. Which will include post-sale transactions, on Ethereum blockchain

Auction house has launched its own NFT-marketplace called Christies 3.0. The platform will run on the Ethereum network. Auctions will be conducted entirely using blockchain technology, according to their website.

Previously, one of oldest auction houses has already repeatedly conducted sales of NFT-artworks. Throughout 2021, it sold nearly $150 million worth of NFT at its auctions. Payments for digital works of art were made in Ethereum. And the trading house received commissions in traditional ways, in fiat currencies.

Our experts noticed to participate in auctions on Christies  3.0 platform. A new user will need to connect an existing cryptocurrency wallet. Of cryptocurrencies auction site accepts only Ethereum for payment. Taxes will also be accrued in ETH.

Remind that in March 2021, an electronic picture of a modern artist Beeple. And NFT token attached to it was sold at Christie’s auction for a record $69.35 million. Artwork of artist became the first lot in history of Christie’s auction house, which was sold for cryptocurrency.

For the first time in 2022, organizers of awards have added a category “Best Performance in Metaverse”. Snoop Dogg, Justin Bieber, Ariana Grande and Twenty One Pilots are also nominated. NFT becomes part of music.

Eminem and Snoop Dogg will perform the track “From The D 2 The LBC” at the MTV Music Awards. It was created in collaboration with the NFT collection Bored Ape Yacht Club (BAYC).

The music video for “From the D 2 the LBC” was released along with a single. Directed by James Larez, the video alternates between footage of the rappers and animation in which they are presented as NFT avatars.

Our experts found out on the day of the single’s release, Eminem and Snoop Dogg performed the song at ApeFest. Which was held in New York City for  holders from the BAYC collection.

Market for virtual art continues to grow, despite falling prices for cryptocurrencies and collectibles. Which of NFT artist’s works sold the most, and what was bought this summer.

NFTs are unique crypto-assets that are often objects of art and digital collectibles. Rapid growth in popularity of NFTs began in 2021. And by the end of which NFT trading volume exceeded $13 billion.

This figure was up almost 400 times from 2020 ($33 million). However, due to the downturn in the cryptocurrency market in 2022. The NFT industry has shown a significant decline in sales: in July, it was about $647.23 million.

Despite this, investors and NFT enthusiasts continue to be interested in digital art. Prices for some works by virtual artists approach those of luxury goods. And in particular, they are comparable to the cost of a luxury home. The most popular tokens continue to be items from the Bored Ape Yacht Club, Cool Cats and Crypto Punks collections. Such NFTs are owned by celebrities including rappers Snoop Dogg, Jay-Z, footballer Neymar, Madonna, Ozzy Osbourne and others.

Our experts found the most expensive NFTs ever sold

The Merge – $98.1 million

This work of art was created by Pak, a student of Mike Winkelmann (also known as Beeple). This painting is made up of balls of different sizes. About 29 thousand people invested in The Merge, and total value of NFT was $91.8 million.

The First 5000 Days – $69.3 million

Work by American graphic designer Beeple. NFT was sold in 2021 for $69.3 million at Christie’s auction. First 5000 Days is a collage of Beeple work from 2007.

Clock – $52.7 million

This NFT was created by digital artist Pak to support Wikileaks journalist Julian Assange. The clock counts down how many days Assange has been in prison. It was bought by an activist group AssangeDAO.

HUMAN ONE – $28.8 million

Another NFT by Beeple, sold by him at Christie’s auction. HUMAN ONE is an animated 3d image of an astronaut. Beeple has access to this NFT and can change it periodically.

CryptoPank No. 5822 – $23.7 million

Pixel NFT with a blue punk in a bandana was sold for 8,000 ETH. It was bought for that amount in early 2022.

Expensive NFT buys over last few months

The Answer

The Answer was sold for 100 ETH ($174,900) This work is by one of the most successful digital artists of anyma. Who illuminates in his work the interaction between technology and nature.

gn

NFT gn desktop wallpaper by artist Rajon Bliss (@rivenribbon) was purchased by Snoop Dogg for 64.0 ETH ($97.3k).

88MPH In SoHo

A work by photographer Guido Di Salle was sold for 55.0 ETH ($74,000).

Synth Garden

NFT by Indian artist Archana Nair was sold for 124.69 ETH ($138,100).

Painting by actor Jim Carrey– Sunshower for 62,04 ETH ($69,500 )