Coca-Cola to release NFT-collection in honor of FIFA World Cup 2022

Coca-Cola to issue 10K digital tokens from Piece of Magic series will be created based on “heat maps” of tournament matches. Crypto-Upvotes expert review

Coca-Cola, in cooperation with cryptoplatform Crypto.com, will release an NFT collection in honor of the 2022 FIFA World Cup. The NFT series, called Piece of Magic, will consist of 10,000 items. Which will be created based on “heat maps” of the tournament matches, according to announcement.

Author NFT is an artist known under the pseudonym GMUNK. He has previously contributed to films such as Tron: Legacy and Oblivion. NFT tokens of collection are generated by tracking attacks, jerks, goals, and other interesting moments during championship matches. According to artist, these NFTs will “capture the spirit of football and depict a visual story unique to each match”.

Items in the collection will only be available to users of Crypto. com NFT marketplace. To gain access to the tokens, one must also register on the Coca-Cola Fan Zone page.

In addition to its partnership with Coca-Cola, Crypto.com has also become one of major crypto sponsors of this FIFA World Cup. Platform’s logo is placed in stadiums where tournament takes place, and users of the service had an opportunity to visit matches and win official attributes.