Crypto exchange Huobi said it plans to increase investment in Southeast Asia, Europe and other regions to expand its user base
Cryptocurrency exchange Huobi Global announced launching an updated branding strategy. This strategy includes changing the name to Huobi (without Global) and strengthening global development. These changes are related to the acquisition of the exchange by About Capital Buyout Fund in October 2022.
This new name consists of two Chinese characters, “火” and “必. First represents the eternal life force and its transmission to future generations in Chinese culture. The second symbol means determination to win, reflecting our desire to return to the top 3 exchanges of crypto industry.
Huobi also plans to increase investment in Southeast Asia, Europe and other regions. Which could potentially expand the platform’s user base. In addition, Huobi reported on possible strategic mergers and acquisitions. As well as plans to attract world-class talent in blockchain and virtual assets.
Huobi said it intends to establish a presence in the Caribbean region as part of its global development. It is a region with a regulatory stance favorable to crypto platforms, common law systems and the use of English.
In early November, the Chinese crypto exchange already announced that it would be moving its headquarters to the Caribbean. The Dominican Republic was the main candidate to locate this office.
Our experts note, while on CEX exchanges there is an outflow of liquidity. Other exchanges are trying to take higher places at the expense of this crisis.