Hugo Boss will release 1,000 animated tokens from the series “Take Your Emotions” will be presented in early November

Fashion house Hugo Boss announced a partnership with Imaginary Ones, a Web3 company. With this partnership, the first NFT-collection in the brand’s history will be released. Presentation is planned for early November.

A collection called Embrace Your Emotion or EYE will consist of 1,001 animated 3D objects. With this project, Hugo Boss encourages users to embrace their emotions with courage. And regardless of whether they are bad or good, says this project description.

Also Hugo Boss will release special 5 NFTs will be animated characters. These characters will represent joy, sadness, fear, anger and love. Another character will combine all qualities of these five characters. And he will be auctioned for charity on the occasion of World Mental Health Day (October 10).

Of the remaining 1,000 tokens, 500 will be available to buyers of exclusive merchandise t-shirts. Another 500 will be available to NFT holders from other Imaginary Ones projects and contest participants. Our experts have noticed that these contests will be held on Web-3-company social networks starting Oct. 4.