The decision to stop working with NFT on social networks was made by Meta. This was done in order to focus on other ways to support content creators and their audiences

Meta has decided to stop supporting NFT in its social networks Facebook and Instagram. This was announced by Stefan Kasriel, the head of commercial and financial technologies department of Meta.

NFT support was added to the social network Meta 6 months ago. At the end of August 2022, company announced the introduction of digital tokens in Facebook and Instagram. And since then, users have been able to upload tokens to both social networks. It was necessary to connect a cryptocurrency wallet to an account on either one. Meta used Polygon blockchain to integrate NFT.

According to Kasriel, the decision to stop supporting NFT was made to focus on other technologies. Which would allow content creators to monetize their content and communicate with their audiences.

The company’s priorities are now to create and implement payment tools on its platform, messenger and short video service Reels. According to Kasriel, Meta will also continue to develop its payment service, Meta Pay.

Interest in NFT from other major world companies grows

Our experts point out that at the same time, large global companies continue to register trademarks related to NFT. Auto giant Nissan filed four trademark applications March 7 for the Infiniti, Nismo and Nissan brands, according to Mike Condudis, a licensed attorney with the U.S. Patent and Trademark Office.

Nissan’s new trademarks will be related to virtual apparel, automobiles and other NFTs. In addition, the document mentions the creation of a platform for issuing and trading digital tokens. As well as marketing services in the metaverse and the creation of specialized software for working with NFT.